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| How Apple and Others Turn Design Into Profit |
| Daily News |
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“Design isn’t merely about making products aesthetically beautiful,” writes Jay Greene, a former BusinessWeek staffer, in Design Is How It Works. It’s about “creating experiences that consumers crave”—thus building brand loyalty and finding new markets. Does it really work? Ask Steve Jobs, who supplied Greene’s title. Read more: http://www.newsweek.com/2010/07/16/author-q-a-good-looks.html?from=rss |